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More land agents fly drones than most people realize. When I interviewed 66 land agents across the country for my MBA research at UVA, one of the clearest patterns wasn't about equipment, budgets, or even interest in drone media. It was about what happens after the flight. Agent after agent told me some version of the same thing: "I've got hours of footage sitting on a hard drive that I've never done anything with." The bottleneck in land marketing isn't capturing footage. It

When I interviewed 66 land agents across the country during my MBA research at UVA, I expected to hear a lot of different opinions about what makes a listing stand out. And I did. But one pattern showed up over and over again that I wasn't expecting. The agents seeing the best results weren't the ones with the fanciest drones or the biggest marketing budgets. They were the ones who had built a system. They'd figured out how their photos, videos, and virtual tours all fit toge

How Land Agents Are Using Aerial Media Today — and Where It's Headed Over the past decade, drones have dramatically reshaped how land...

As we move further into 2023, the state of land sales marketing is seeing some exciting changes and trends.