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  • Writer's pictureMatt Rafferty

2023 Land Marketing Trends



As we move further into 2023, the state of land sales marketing is seeing some exciting changes and trends. With the continued growth of the real estate industry and the increasing use of technology, land sales marketing is becoming more competitive and innovative. Here are some of the key insights on the state of land sales marketing in 2023:

  1. Increased use of video marketing: Video marketing is becoming increasingly popular in the real estate industry, and land sales marketing is no exception. With the ability to showcase the unique features and beauty of a property, videos are a powerful tool to attract potential buyers. In fact, studies show that listings with video receive 403% more inquiries than those without. As a land real estate agent, it's important to invest in high-quality video production and distribution to stand out in a crowded market. With the rise of virtual reality and augmented reality, video marketing is becoming even more immersive and interactive, allowing potential buyers to experience a property from anywhere in the world.

  2. Growing use of social media: Social media is an essential tool for land sales marketing in 2023. With a growing number of potential buyers using social media to search for properties, land real estate agents must have a strong presence on social media platforms. Facebook, Instagram, and YouTube are some of the most popular social media platforms for land sales marketing. It's important to create engaging content and build a following to reach potential buyers and build brand awareness. Social media algorithms are becoming more sophisticated, making it more important than ever to use paid advertising to reach a wider audience.

  3. Emphasis on virtual tours and 3D modeling: Virtual tours and 3D modeling are becoming more prevalent in land sales marketing, allowing potential buyers to experience a property from the comfort of their own homes. This technology offers a more immersive experience and can help buyers envision themselves on the property. As a land real estate agent, it's important to invest in virtual tour and 3D modeling technology to offer a more interactive experience for potential buyers. With the rise of 5G technology and faster internet speeds, virtual tours and 3D modeling will become even more prevalent in the years to come.

  4. Use of artificial intelligence and big data: Artificial intelligence and big data are becoming more prevalent in the real estate industry, offering new opportunities for land sales marketing. These technologies can help analyze market trends and buyer behavior, allowing land real estate agents to better target their marketing efforts and offer more personalized experiences for potential buyers. For example, AI can analyze a buyer's search history and preferences to recommend properties that fit their criteria, while big data can analyze market trends to help agents price properties appropriately.

  5. Focus on sustainability and eco-friendliness: As mentioned earlier, there is a growing demand for sustainable properties, and this trend is also reflected in land sales marketing. Land real estate agents are placing a greater emphasis on highlighting the eco-friendliness and sustainability of their listings, appealing to environmentally conscious buyers. This can include features such as solar panels, green building materials, and sustainable landscaping. In addition, land real estate agents are increasingly working with conservation organizations to protect and preserve natural habitats and ecosystems.

In conclusion, the state of land sales marketing in 2023 is seeing some exciting changes and trends. The increasing use of video marketing and social media, the emphasis on virtual tours and 3D modeling, the use of artificial intelligence and big data, and the focus on sustainability and eco-friendliness are just a few of the key trends. As a land real estate agent, it's important to stay informed on these trends and invest in the right marketing strategies to stay competitive in the market and attract potential buyers. The real estate industry is constantly evolving, and those who adapt to these changes will be the most successful.

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