BLOG

When I interviewed 66 land agents across the country during my MBA research at UVA, I expected to hear a lot of different opinions about what makes a listing stand out. And I did. But one pattern showed up over and over again that I wasn't expecting. The agents seeing the best results weren't the ones with the fanciest drones or the biggest marketing budgets. They were the ones who had built a system. They'd figured out how their photos, videos, and virtual tours all fit toge